Parul Goel to lead ZEE5 Global’s growth strategy across UK & Europe
ZEE5 Global has announced the elevation of Parul Goel, Territory Head UK and EU – ZEE5.
Having been associated with ZEE Entertainment since 2007, Goel has grown within the organisation over the years, playing a key role in expanding the network’s presence across the UK and Europe. In his new role, he will lead strategic growth across the region, with a focus on audience expansion, distribution partnerships, digital growth and strengthening ZEE’s leadership in South Asian entertainment.
Over the years, Goel has been instrumental in transforming ZEE UK from a network with two television channels into the largest South Asian broadcasting network in Europe, now comprising seven channels alongside the growing digital ecosystem of ZEE5. Under his leadership, ZEE expanded accessibility through the launch of four ZEE channels on Freeview Connected in 2023, enabling free access to South Asian entertainment for households across the UK.
He has also driven several digital-first initiatives, including the launch of FAST (Free Ad-Supported Streaming Television) channels across platforms such as Samsung TV Plus and Rakuten TV – a first for South Asian broadcasting in Europe. Through localisation initiatives across markets including Germany and France, Goel has further expanded ZEE’s reach to newer audiences across the region.
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With more than 2 decades of experience in international media and broadcasting, Goel has also led content and brand integration strategies through initiatives such as Narrative Media and GR8 Media, while driving large-scale partnerships for flagship properties including ‘Sa Re Ga Ma Pa’.
Parul Goel, Territory Head – Europe, ZEE Entertainment UK, said, “Europe continues to be one of the most dynamic and culturally diverse markets for South Asian entertainment. Over the years, our focus has been on building an ecosystem that combines scale with accessibility while staying deeply connected to the cultural identities of our audiences. From expanding free-to-access television and FAST channels to strengthening ZEE5’s digital presence and investing in culturally resonant storytelling, our vision is to create a truly integrated entertainment experience for viewers across the region. I look forward to driving the next phase of growth for ZEE5 across UK.”
