JioHotstar announces launch of new fashion reality show ‘Pitch To Get Rich’
JioHotstar is set to unveil its latest reality series ‘Pitch To Get Rich’, a fashion and entrepreneurship show produced by Dharmatic Entertainment and hosted by Karan Johar. The series brings together 14 emerging fashion founders from across India, competing for a funding pool of Rs. 40 crore while showcasing their collections and business acumen over eight episodes.
The show features a panel of influential investors including Akshay Kumar and Navin Jindal, with guest appearances from stars like Saif Ali Khan, Malaika Arora, Ananya Panday, Shibani Akhtar, Manish Malhotra, Sara Ali Khan, Tiger Shroff, and Manushi Chhillar, making each episode a high-glamour affair.
Addressing the lack of access for designers from smaller towns, the series aims to democratise fashion entrepreneurship. Sanjay Nigam, Founder of the Fashion Entrepreneur Fund, notes, “There is a huge gap. Youngsters are coming up with good, fresh designs, and they have the capability to become global brands. We are giving them fuel and showing their work to the world because the show is going to release globally.”
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The show launches on Monday 20th October on JioHotstar.
