ARY Digital confirms fifth season launch of ‘Tamasha’ – its own ‘Bigg Boss’
ARY Digital is gearing up to roll out its flagship reality format ‘Tamasha’ on Saturday 8 August 2026, with the network confirming that the series will shift to a daily broadcast pattern immediately after its premiere. The launch episode airs at 21:00, followed by regular episodes at 22:00 each night.
The decision to return the franchise in a daily slot reflects ARY’s confidence in the format’s high‑engagement performance, with the broadcaster positioning ‘Tamasha’ as one of its key tentpole properties for the second half of the year. The new season arrives with refreshed house dynamics and a larger cast pool, designed to sustain momentum across its intensive run.
Promotional activity has already begun across ARY Digital’s platforms, with the network pushing a strong digital campaign to build anticipation ahead of the premiere. The daily scheduling strategy mirrors previous seasons, which delivered consistent ratings and strong social traction.
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‘Tamasha’ is hosted by popular Pakistani actor Adnan Siddiqui.
