Aishwarya Rai Bachchan set for return to L’Oréal Paris’ Le Défilé runway at Paris Fashion Week
Aishwarya Rai Bachchan is set to return to the runway for Le Défilé L’Oréal Paris, which will take place on 28th September during Paris Fashion Week at Place Joffre, against the backdrop of the Eiffel Tower.
Now in its ninth edition, the annual showcase will bring together a line-up of L’Oréal Paris ambassadors and personalities from across entertainment, fashion and beauty. Alongside Aishwarya Rai Bachchan, the participants include Simone Ashley, Viola Davis, Cara Delevingne, Jane Fonda, Kendall Jenner, Eva Longoria and Andie MacDowell.
This year’s event will be centred around the theme “Express Your Worth”, with the brand continuing its focus on women’s empowerment, diversity and inclusion.
Aishwarya Rai Bachchan will also represent the newly launched L’Oréal Paris Runway Matte Collection at the event, wearing shade 423 Audacious Red from the range.
Speaking about India’s presence at the event, Pravallika Bommareddy, General Manager, L’Oréal Paris India, said: “Le Défilé is a celebration of beauty, fashion and the diverse voices that shape culture today. India’s presence on this global platform reflects the growing influence of Indian beauty and our evolving role in the international beauty conversation. Furthermore, through our collaboration with retail partners across online and offline channels, we are bringing that experience closer to Indian consumers and inviting them to discover and express beauty in their own way.”
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Siddharth Bhagat, Director, Amazon Beauty, Personal Care and Fashion Accessories, said: “We’re thrilled to bring the essence of Parisian beauty to India with L’Oréal Paris’ Runway Matte Collection, debuting at Paris Fashion Week. Featuring five bold new shades, thoughtfully curated for Indian skin tones, the collection will be available to customers across Bharat just in time for the festive season. For us, this is about bringing a global beauty moment closer to customers while celebrating the diversity of Indian women and giving every woman the freedom to find a shade that feels uniquely hers.”
Devarajan Iyer, CEO & Executive Director, Lifestyle International Pvt. Ltd., added: “L’Oréal Paris has been a valued and long-standing partner of Lifestyle Stores, and this association marks another significant milestone in our enduring relationship. As the official retail partner for L’Oréal Paris Le Défilé, we are delighted to extend this partnership through the exclusive launch of the Runway Matte collection at Lifestyle Stores. It reflects our shared commitment to bringing global fashion and beauty trends to the Indian consumer and creating experiences that are aspirational, accessible, and relevant to their evolving needs.”
Le Défilé L’Oréal Paris will be held on 28th September as part of Paris Fashion Week.
