Sony TV confirms launch details for ‘Kaun Banega Crorepati – Season 18’
Sony TV has announced the launch details for ‘Kaun Banega Crorepati – Season 18’ (KBC).
The theme for the series has also been confirmed as ‘Sochna Padega’. ‘KBC’ will premiere on Monday 10th August at 21:00 exclusively on Sony TV and Sony LIV.
Built around the premise that reflects a simple yet powerful insight – in an age where knowledge has become universally accessible, competitive advantage belongs to those who can interpret, connect and apply it.
Anchored by Amitabh Bachchan, ‘Sochna Padega’ comes alive through the brand films – that reinforces the importance of applied knowledge in today’s world. Set across relatable everyday situations, the films highlight that while information is now instantly accessible and technology has transformed the way we learn and what truly matters is the ability to think critically, analyse information and adapt to changing times meaningfully. Kyunki Is Baar KBC par jawab yaad rakhne se kaam nahi chalega … ‘Sochna Padega’.
Sony Pictures Networks India spokesperson, said, “KBC has become a cultural phenomenon that has firmly established itself as a knowledge-led conversation starter. This season, with ‘Sochna Padega’, the conversation evolves to celebrate the power of applied knowledge & decision making. This season, KBC is championing a mindset that is increasingly relevant in today’s world.”
Related to this
Promo 1 – Big B says, “Aaj-kal jawaab jo haina woh har jagah milne lag gaya hain, aapke jeb main bhi. Nahi samjhe? Arey bhaisahab aapke phone pe. Isliye iss baar KBC mai humne kuch badalne ka prayatna kiya hai, jawab yaad rakhne se kaam nahi chalega, uss jawab ke liye aapko sochna padega. Ji haan, Sochna Padega’”
Promo 2 – Amitabh Bachchan in his signature baritone, he says, “Bhughol, Itihaas, aur Vigyaan inn sabka gyaan iss baar KBC mai kaafi nahi hoga. Kyunki, ab khel jo hai woh badal gaya hain. Kewal uttar yaad rakhne se kaam nahi chalne wala… ‘Sochna Padega,’… Ji haan”
Promo 3 – Amitabh Bachchan says, “Dekhiye aaj AI ne duniya ko badal diya hain, aur yeh badlav joh haina rukne wala nahi hain. Joh kal tak namumkin lagta tha, woh aaj pal bhar main mumkin hojata hain. Aur, yeh iss badalti hui duniya main hum sabko bhi badalna padega.. islye, KBC mai bhi humne kuch badalne ka prayatna kiya hai, ab uttar dene se pehle aapko… Haan… ‘Sochna Padega’”
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