Madhuri Dixit to host Marathi ‘Kaun Banega Crorepati’ as Sony Marathi unveils first promo
Madhuri Dixit has officially stepped into hosting duties for the Marathi edition of the iconic quiz franchise, with ‘Kon Honar Crorepati’ set to anchor Sony Marathi’s upcoming programming slate. The channel unveiled the first promo this week, marking Dixit’s return to full‑time television hosting after more than two decades.
Positioned as a marquee format refresh, the Marathi adaptation places Dixit at the centre of the show’s engagement strategy, leveraging her strong cultural connect and longstanding popularity across Maharashtra. Industry executives say her onboarding is expected to broaden the show’s demographic reach, particularly among family audiences and legacy viewers of the Hindi franchise.
The series will stream simultaneously on Sony LIV, with production already underway on the new season. Dixit’s involvement is being treated as a key brand‑building move for the network, which has been strengthening its non‑fiction slate ahead of the festive quarter.
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