With Star Plus increasing the original offerings beyond primetime, it is ensuring that every slot delivers to its maximum potential.
One slot that has been under the scanner is the weekday 20:00 slot, occupied by ‘Pardes Mein Hai Mera Dil’. BizAsiaLive.com has learnt that the show is set to bid adieu at the end of this month, to make way for Barun Sobti’s much awaited ‘Iss Pyaar Ko Kya Naam Doon – Season 3’.
While ‘Pardes Mein Hai Mera Dil’ starring Drashti Dhami, has proved a success in international territories, it has been stagnating in India ratings. Recently, its male character Raghav, played by Arjun Bijlani, was killed off (who will be returning) but the show’s ratings have remained on the lower side.
Sources have told BizAsiaLive.com that ‘Pardes Mein Hai Mera Dil’ will bow out on Friday 23rd June. ‘Iss Pyaar Ko Kya Naam Doon – Season 3’ is expected to take the 20:00 slot from Monday 26th June. It also stars Shivani Tomar.
Star Plus is yet to confirm the developments.