Popular Indian singer and rapper, Badshah has confirmed his foray into television production with his first web-series called ‘Lockdown’ on ZEE5.
Badshah’s production known as After-hours, will curate content for digital, film and television platforms.
He was cited in a publication saying, “I am thrilled and nervous to start something new altogether. Production has always enticed me and this is a domain which I have always wanted to explore,”
He added, “The first project launching under the banner will be a musical web-series titled ‘Lockdown’ featuring music icons such as Raftaar, Kailash Kher, Sachin Jigar and Monali Thakur collaborating with digital stars such as Shirley Setia, Jonita Gandhi, Raja Kumari and Mickey Singh.
“The curated series of musicals will stream on Zee Entertainment’s OTT platform Zee 5 that will give the audiences a brand new flavour for consumption. Since One Digital Entertainment has been fruitfully tapping the nerves of content generation in the digital arena, I am looking forward to create some cool content with them.”
Gurpreet Singh, Chief Operating Officer and Co-Founder, One Digital Entertainment, said, “The format will showcase the newer consumption patterns of the audience and be a trendblazer of sorts. Badshah’s foresight is very diverse and we are pleased to be an integral part of his entrepreneurial endeavours.”