UK Box Office: ‘Ishqnama’ remains strong in its second week
'Ishqnama'
‘Ishqnama’, starring Jayy Randhawa and Shehnaaz Gill, continued its steady run at UK cinemas this week, adding £18,935 in its first full week of play and lifting its cumulative total to £82,420. The film is benefitting from a clear runway, with no major Bollywood or Punjabi titles currently competing for South Asian audiences across the UK’s multiplex circuit.
Exhibitors report that the romantic drama is holding well in core diaspora markets, with weekend shows maintaining consistent occupancy despite limited promotional activity. With the release calendar remaining light over the coming days, ‘Ishqnama’ is expected to push further ahead before larger titles return to the slate.
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The film is distributed in the UK by Topnotch Media.
