Star TV India has launched its premium HD Hindi movie channel, Star Gold Select HD.
The channel joins flagship channel, Star Gold, as well as Movies OK and Star Utsav Movies. Star Gold Select HD will join the new ‘Select’ brand, which Star TV launched with its sports services, Star Sports Select HD1 and HD2.
The unique part of Star Gold Select HD will be that its movies will have just one commercial break and movie premieres will air every week in the 21:00 slot. Star Gold Select HD will be available on Tata Sky and digital platforms. It will air free until July 2017.
Hemal Jhaveri, general manager, Hindi movies cluster at Star TV said, “From a Hindi movie content-consumption point of view, it’s safe to say that India is at its best stage so far. Movie lovers across the country are looking for differentiated content in films, television and digital. With the launch of this channel, we will cater to this need with our handpicked movies that have a compelling storyline.”
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