Sony Pictures Networks is set to launch Sony MAX 2 on Virgin Media in December, BizAsiaLive.com can exclusively confirm.
This will make the broadcaster, the only network to have four channels, including two Bollywood movie channels, on the platform.
Sony MAX 2 is the only channel in the UK dedicated to classic Bollywood film titles. The channel showcases a rich collection of movies and iconic stars from the 1960’s to the early 2000’s, it promises a journey of real cinema. Our viewers on Virgin Media will now also get the chance to experience and re-live memories from yester-years, with captivating stories, dialogues, characters and music that will both entertain and touch hearts again with your favourite movies like ‘Dilwale Dulhania Le Jayenge’, ‘Silsila’, ‘Kabhi Kabhie’, ‘Dil To Pagal Hai’, ‘1942 A Love Story’, and ‘Don’, to name just a few.
Shalin Patel – Head of Business Europe for Sony Pictures Networks commented, “Following the UK launch of Sony MAX 2 in March this year, the channel has proven to be increasingly popular amongst fans of classic Bollywood movies. I am proud to be increasing the availability of MAX2 to new audiences by launching with our long term partners Virgin Media this December. Sony always strive to offer our viewers the most honest and relevant entertainment experience and so it’s great news for Virgin Media customers, as Sony becomes the only network to offer a choice of two Bollywood channels on the platform. It is going to be a wonderful festive period for all movie fans!”
David Bouchier, Chief Digital Entertainment Officer at Virgin Media said, “The colourful classics of Bollywood featured on Sony MAX 2 will be a fantastic addition to our Asian Mela add-on. We’re delighted to be bringing Virgin Media customers the opportunity to watch even more of the bestcontent from around the world.”
Sony MAX 2 will launch on Virgin Media EPG 808 on Tuesday 3rd December 2019. It will be available to Virgin Media TV customers as part of the company’s Asian Mela add-on.