Shah Rukh Khan unveils UNIFYD festival with Arijit Singh, Sonu Nigam & Karan Aujla
Shah Rukh Khan has announced UNIFYD, a new one-day music and culture festival set to take place at Etihad Live on Yas Island, Abu Dhabi, on 20th March 2027.
Conceived and curated by the Bollywood superstar, the event will feature more than 15 artists across multiple stages. Arijit Singh, Karan Aujla and Sonu Nigam have been confirmed as the first headliners, with further acts expected to be announced in the coming weeks.
Positioned as a large-scale live entertainment experience, UNIFYD aims to celebrate Indian music, culture and community on a global stage. Organisers have also highlighted the event as marking Sonu Nigam’s first music festival appearance.
Speaking about the festival, Khan said: “I’ve spent my life watching stories bring people together, and music does that like nothing else.”
He added: “With UNIFYD, we wanted to create something grand, something full of heart, energy and unforgettable moments, where some of India’s biggest artists can share one stage and create memories for fans from all over the world.”
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Tickets for UNIFYD will be sold exclusively through the District app. The Emirates NBD cardholder presale will open on 19 October 2026 at 9.30am UAE time and run until 20th October 2026 at 9.30am. General sale tickets will become available from 20th October 2026 at 10.30am UAE time. Ticket prices have yet to be announced.
The festival is being produced by D’YAVOL Live and District, in collaboration with the Department of Culture and Tourism, Abu Dhabi and Miral, and in association with Emirates NBD.
D’YAVOL Live operates under the D’YAVOL Luxury Collective, which was co-founded by Shah Rukh Khan, Aryan Khan, Leti Blagoeva and Bunty Singh.
