TV18 has forayed into the UK market with the launch of its News18 India channel, which has gone live today on the Sky Digital platform.
News18 India is well -positioned to set a new benchmark amongst South Asian media offerings globally. Led by some of the most credible faces in Indian journalism, News18 India is being produced by the same award winning editorial team that runs TV18�۪s market leading news services.
Network18 Group, owner of TV18 and one of India�۪s largest media companies, is home to some of the country�۪s most influential news brands including the nation�۪s most awarded English news channel (CNN-IBN), No.1 English and Hindi business channels (CNBC-TV18 & CNBC Awaaz) and a suite of market leading digital brands in the current affairs & opinion and financial news spaces (ibnlive.com, moneycontrol.com, firstpost.com).
Unlike other Indian news services available in international markets which are essentially re-transmissions of the local domestic channels in India, News18 will offer a dynamic and customized blend of programming that reflects the interests and needs of the large and highly engaged diaspora spread across the globe.
Commenting on this, Raghav Bahl, Founder & Editor, Network18 said ���India�۪s resurgence on the world stage is evident from the almost insatiable global interest in its present as well as its future. This presents a compelling opportunity to deliver a service that fulfills this need in a relevant manner and News18 India is our answer.�
Viacom18 and TV18?s international distribution arm, IndiaCast currently operate Colors and Rishtey in the UK. News18 India will be the network�۪s third channel in the country.
News18 India is available free-to-air in the news genre of the Sky Digital EPG – channel 573.