Jitendra Singh Tomar talks to BizAsia about producing music videos
After starting off his career on television as an assistant, Jitendra Singh Tomar has come a long way with a number of music videos and plans to go forward to full-fledged movie projects and digital shows. BizAsiaLive.com’s Raj Baddhan caught up with Tomar about his success so far.
How did you start your career in the music field?
I started my music career as a producer and director for the song “Vaari Vaari Sanam”, which got released by Shemaroo music company in 2016.
While you are known for your work as a music producer, you have also ventured out in film making, tell us more?
Yes, I have done a short film ‘Kautumbik’, which was produced by Lal 10 Films and was released on YouTube in 2017. Till date, it has fetched 5.4 million views and received a fantastic response from the critics. Now I am looking forward to full length films.
You did some work as an assistant in television, how would you describe this part of your journey?
I started my journey with ‘Adalat’ on Sony TV, where I learned the basics of direction. I then moved onto ‘Tarak Mehta Ka Ooltah Chashmah’, followed by ‘Devon ke Dev Mahadev’. I learned a lot about continuity, framing and shots. While being in ‘Tarak…’ for three consecutive years, I became more confident and my technical knowledge about filmmaking got a boost. After ‘Tarak’, I switched my career to music videos.
You recently produced and directed the music video of ‘Surmayee Nain Tere’ on ZEE Music Company, how has the reaction been to the song?
I am very happy by the reaction of the digital audience, my friends and family. I am thankful to the team of ZEE Music Company for considering this project. And I am thankful to my team – Associate Director Niraj Shojan and DOP Pradeep Yadav, for doing their best. I spoke to my cast Sandesh Gour and Sheetal Tiwari after the release and they were extremely excited about the response and comments on their social platforms. Overall this project secured my journey in direction for a longer run.
How did the project come about?
I have done a previous music video for Tips Industries ‘Roothe Chahe Rab’ where the cast was the same. I loved the chemistry between Sandesh and Sheetal. The first was a sad love story, so I wanted to do a romantic one, which is how ‘Surmayee Nain Tere’ came about.
You was also behind the music video British Asian artist, Utkarsh Dave, tell us about this?
As I have done a lot of projects for Music Fitoor record label. The owner Urmila Varu got in touch with me for the romantic sweet song ‘Aao Doob Jaaye’ by Utkarsh Dave. I liked his voice and asked him to feature in the song. We met in Mumbai, had meetings and drove down to Nasik for shooting.
What other part of film direction do you want to get into?
As in 2020, web series demands are high and OTT platforms are open for all. I want to make a web series for Netflix or Amazon Prime Video.
Future projects?
A few more music videos are lined up, which I will shoot after lockdown and hoping to get it released by another Bollywood record label other than ZEE Music Company.
