Disney Star, Sony Pictures Networks India and Viacom18 are contesting for the BCCI bilateral rights.
Exchange4Media reports that the three media conglomerates will be bidding for both TV and digital rights of bilateral cricket matches – international and domestic – for the next five years. Earlier, it was reported that Amazon and Google parent company, Alphabet will also be partaking in the auction but this is now no longer the case.
The e-auction takes place on 31st August.
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Currently Disney Star holds the media rights.