Air India confirmed as title sponsor of ‘Sa Re Ga Ma Pa 2026’ on ZEE TV UK
Air India has been unveiled as the title sponsor of ZEE TV UK’s upcoming season of‘Sa Re Ga Ma Pa 2026’, with the long-running singing reality format set to return on Saturday 19th September 2026.
The new season has been revamped with a concert-style format featuring 36 original episodes, 100 live musicians and a royal-inspired set. The judging panel includes Shankar Mahadevan, Kumar Sanu, Javed Ali and Neeti Mohan.
The partnership brings together two major Indian brands, with the programme continuing to target the South Asian diaspora across the UK and Europe through ZEE TV UK, ZEE TV DE, ZEE5 and digital platforms. The broadcaster said the show remains a key connection point for audiences seeking cultural and entertainment links with India.
The season launches during the peak festive period, spanning Navratri, Dussehra, Karwa Chauth, Diwali, the wedding season, Christmas and New Year, and is backed by advertisers including Southall Travel, Bigen, Remitly, Vitabiotics, Rutland Hall Hotel & Spa, Pooja Sweets and Dairy Valley.
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Parul Goel, Territory Head Europe, Zee Entertainment UK, said, “We are delighted to welcome Air India as the Title Sponsor of Sa Re Ga Ma Pa 2026. India’s biggest singing reality show and India’s flagship global airline coming together is a natural and powerful partnership. For millions of Indians living outside India, Sa Re Ga Ma Pa is a connection to home, culture and identity. With our biggest-ever season, a spectacular concert-style format, a magnificent royal-inspired set, legendary judges and exceptional talent, we believe Air India Sa Re Ga Ma Pa 2026 will be a celebration of India and its global community like never before.”
‘Air India Sa Re Ga Ma Pa 2026’ premieres on Saturday 19th September 2026 at 19:30 on ZEE TV UK.
