Five Years of ‘Anupamaa’: Rupali Ganguly and the making of a television phenomenon
Indian television rarely sees a show sustain both popularity and cultural relevance over several years. Yet, ‘Anupamaa’, which first aired in July 2020, has managed to do just that. As the series completes five years, it continues to hold a prominent place in Indian households, thanks in large part to the performance of its lead, Rupali Ganguly.
The show introduced audiences to the journey of a homemaker rediscovering her identity beyond domestic duties. While family dramas have long been a staple of Indian TV, ‘Anupamaa’ distinguished itself through its central character’s emotional depth and the nuanced portrayal of her struggles and triumphs.
Rupali Ganguly, already known for earlier work such as Sarabhai vs Sarabhai, returned to television after a significant hiatus to take on the titular role. Her performance has been described by critics and audiences alike as both powerful and relatable, balancing moments of vulnerability with strength. This ability to embody resilience while staying grounded in everyday realities helped the character resonate widely.
The series has consistently maintained strong ratings and a dedicated viewership. Online, the show has sparked fan discussions, video edits, and recreations of memorable dialogues and scenes, further amplifying its reach beyond television screens.
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What also stands out is Ganguly’s trajectory within the industry. In an era when many actors struggle to remain relevant, she has built a renewed career that places her at the forefront of Indian television. Her portrayal in ‘Anupamaa’ has not only defined the show but also contributed to shaping ongoing conversations about women’s roles in society and media.
In Video: BizAsia meets Rupali Ganguly on sets of ‘Anupamaa’
As ‘Anupamaa’ marks its fifth anniversary, it reflects both continuity and change in Indian television storytelling. And at its centre, Rupali Ganguly has become one of the most recognisable faces on screen, embodying a character that has connected with millions of viewers over half a decade.
