ZEEL named Entertainment Brand of the Year; also secures 29 metals
ZEE Entertainment Enterprises Limited (ZEEL) has been named Entertainment Brand of the Year (Regional) at the GEMA TV/Streaming India Awards 2026, while also securing 14 Gold and 15 Silver metals across a range of creative and marketing categories.
The recognition comes as the broadcaster and streaming company continues to expand its content and brand initiatives across regional and national markets. The awards acknowledged ZEEL’s work in areas including Brand Promotion, Storytelling, Idea Craft, Design and Creative Execution across properties such as ZEE TV, ZEE5, ZEE Cinema, ZEE Marathi, ZEE Tamil and Bangla ZEE5.
Formerly known as the Promax Awards, the Global Entertainment Marketing Academy of Arts & Sciences (GEMA) Awards are among the industry’s recognised platforms for honouring excellence in television, streaming and media marketing.
Over the past year, ZEEL has rolled out more than 100 entertainment titles under its “Aapka Apna Z” brand philosophy. Key launches included Tumse Tum Tak on ZEE TV, Kamali on ZEE Marathi, Annaya on ZEE Kannada and Kaalipotka on ZEE5.
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The company said its award-winning campaigns reflected efforts to connect with audiences across languages and platforms through culturally relevant storytelling and audience-engagement initiatives. Among the recognised campaigns were the network’s “Aapka Apna Z” rebranding exercise, promotional initiatives around shows such as Jagadhatri and Abar Proloy 2, as well as campaigns including Mother’s Day x Dilfluencer and Yere Yere Pausa Folk Remix.
ZEEL also received recognition for audience engagement initiatives linked to the 23rd ZEE Cine Awards 2025, highlighting the network’s focus on combining content promotion with fan interaction and brand partnerships.
Commenting on the achievement, Kartik Mahadev, Chief Marketing Officer – ZEE & ZEE 5 said, “Winning 30 metals at the GEMA Awards is a proud milestone for ‘Z’ and a testament to the creative ambition that powers our brands. These honours reflect the strength of our teams, whose creativity, craft, and collaboration continue to raise the bar in brand innovation and storytelling. As audiences evolve, our focus remains on creating culturally relevant experiences that build meaningful and lasting connections. I congratulate every team and creative partner behind this achievement, especially our OAP, Design, and Copy teams, who bring our brand experiences to life for consumers every day.”
