With digital posing a rising threat to the way we consume entertainment assets like television, Shah Rukh Khan denies that digital is proving any competition to cinema.
In an interview with The Asian Age, Khan was asked if the digital space would pose a threat to cinema. He said, “No not at all! People mistake it for a big screen experience. It’s not a big screen experience, it’s a community experience. And community experience in a country like India will never fade away.”
He added, “We, as a set of people, are a community. The screen has to be big because a lot of people are coming and sitting. It may change its format, it may not come every week, it may come every three months. The formats of how it is shown will change, but cinema will remain because the community remains.”
Khan’s latest film ‘Zero’ is doing average business at the box office.