RAJAR: Lyca Radio beats Sunrise Radio to take No.1 spot in London
Lyca Radio has overtaken Sunrise Radio for the first time to become Greater London’s No.1 Asian commercial radio station, according to RAJAR Q3/26 data published today.
The result marks a significant milestone for Lyca Radio, which has achieved the top position after 12 years on air, ending Sunrise Radio’s long-standing run as London’s market leader after 36 years.
Lyca Radio recorded a weekly reach of 170,000 in Q3/26, up from 154,000 in the previous quarter. Sunrise Radio saw its London reach fall from 175,000 to 158,000, giving way to Lyca Radio to clinch the top spot.
Lyca Group (consisting of Lyca Radio and Lyca Gold) also moved ahead of Sunrise Radio Group in Greater London. Lyca Group recorded a reach of 217,000, compared with 183,000 for Sunrise Radio Group.
In further good news for Lyca Radio Network, Lyca Gold retained its position as London’s No.1 Asian retro music station, despite its weekly reach falling from 117,000 to 98,000. Sunrise Retro recorded 36,000, up from 32,000.
Raj Baddhan, Chief Executive Officer of Lyca Radio Network, said, “We have made history today. After 12 years of broadcasting, Lyca Radio has officially become London’s No.1 Asian commercial radio station. This is a hugely proud moment for us, and a testament to the dedication, hard work and commitment of my incredible team. Lyca Radio has achieved its highest-ever weekly reach, securing the No.1 position, while the network continues to maintain its position as London’s No.1 Asian commercial radio group. Congratulations to everyone involved, and a special mention to the Lyca Gold team, which continues to lead the way as London’s No.1 Asian retro station. A huge thank you to our dear listeners & well-wishers!”
Elsewhere, Sunrise Radio National saw its weekly reach decline from 351,000 to 333,000. However, its average listening hours increased from 4.9 to 6.2.
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Tony Lit MBE & MD Sunrise Radio Group commented, “The latest listening figures released this morning confirm that Sunrise Radio continues as the Market leader in Asian Commercial Radio across the UK. I am also pleased to report that Sunrise Radio, the UK’s Number 1 Asian Commercial Radio Station, weekly listening hours have now grown to 2 million plus, which means our loyal listeners are tuning into Sunrise for longer, and as Sunrise Retro nears its 1st Birthday on 5th November, it has increased its weekly reach to 36,000. We have many new on-air features due to start in the coming weeks, with some great giveaways coming up on Sunrise Radio National.”
BBC Asian Network continued to lead the UK Asian radio market, increasing its weekly reach by 65,000 to 613,000.
Panjab Radio recorded a decline in weekly reach, falling from 71,000 to 51,000, with average listening hours standing at 5.5.
The latest figures mark a major breakthrough for Lyca Radio in the competitive London Asian commercial radio market, with the station moving ahead of its long-established rival for the first time.
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