Sony TV & Sunrise Radio partner-up with ‘Patel’s Millions 2’
Patel’s Millions Locks In Sony TV and Sunrise Radio as Partners for Its Landmark Season 2 Return
Sony TV and Sunrise Radio as official media partners of the upcoming British Asian theatre production ‘Patel’s Millions 2’, which tours major UK venues between 17th April and 14th June 2026.
“We’re proud to partner with Patel’s Millions 2 as it returns following such a powerful debut with Parle Patel. The show captures the spirit, humour and authenticity of British Asian storytelling. At Sony TV, we focus on sharing stories that truly connect with our community, and this partnership is a great example of that. We are excited to help bring this great show to an even wider audience across the UK” – Shalin Patel – Senior Vice President – Europe Business Head for Sony Pictures Networks.
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“Sunrise is proud to be associated with some of the biggest shows in the UK, but this one is different. Patel’s Millions was created by British Asian talent, for British Asian audiences. It is genuinely homegrown talent on the biggest stage, and that is something Sunrise has always believed in. There was no way we were going to sit this one out.” Said Tony Lit MBE Sunrise Radio.
Ash Mukadam and Steve Nijjar, Directors, Madraj Productions commented “We are absolutely thrilled to bring Patel’s Millions 2 back to audiences across the UK. The overwhelming love for the original production showed us just how powerful and necessary British Asian stories are on the national stage. This sequel is bigger, funnier, and even more entertaining, and we can’t wait to share it with both returning fans and new audiences. We’re especially proud to have Sony TV on board as our Official TV Partner and Sunrise Radio as our Official Radio Partner—two iconic platforms that continue to champion and celebrate our community.”
