Netflix marks a decade in India with short film narrated by SRK
Netflix is marking a decade of its presence in India with the release of a special short film reflecting on its journey and the evolution of streaming culture in the country.
Narrated by Bollywood actor Shah Rukh Khan, the film looks back at how Netflix has become woven into the everyday lives of Indian viewers. His voice, long associated with cinematic nostalgia and shared cultural memory, anchors the film’s reflection on how stories have shaped audiences over the past ten years.
The short film highlights how streaming in India has shifted from an individual pastime to a shared cultural ritual. What began as “Netflix pe kya dekha?” has gradually become “Netflix pe kya dekhein?”, signalling the platform’s integration into collective routines, conversations and viewing habits.
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Speaking about the commemorative film, Vamsi Murthy, Senior Director, Marketing – Netflix India, said,
“Over the last ten years, Netflix India has grown alongside its audiences by turning great stories into shared experiences. Our journey is inseparable from the fans who embraced these stories, built fandoms around them, and carried them into everyday conversations. This film is both a celebration of that journey and a promise to keep nurturing stories and creating moments that feel personal, deeply Indian, and rooted in community.”
