JioStar’s Uday Shankar sets out bold vision for AI‑driven future of media at India AI Impact Summit
Uday Shankar, Vice Chairman of JioStar, delivered a compelling keynote address at the India AI Impact Summit, setting out a confident vision for how the convergence of media, technology and artificial intelligence is reshaping the future of content and consumer engagement in India and worldwide.
He described a media ecosystem undergoing rapid reinvention, driven not by incremental change but by a fundamental shift in how audiences discover, consume and interact with content.
Shankar emphasised that AI has moved from being a supportive tool to becoming a central force in the evolution of modern media. He spoke about how intelligent systems are enabling personalised content journeys, real‑time audience understanding and new creative possibilities that are transforming storytelling, production and distribution. India’s scale, linguistic diversity and fast‑growing digital infrastructure, he noted, make it one of the most dynamic markets for AI‑driven media innovation.
He also reflected on the global landscape, observing that the traditional boundaries between content creators, technology companies and distribution platforms are dissolving. AI is accelerating this convergence by streamlining production pipelines, expanding the global reach of Indian creators and enabling a new era of consumer‑first engagement, where audiences expect seamless, intuitive and interactive experiences across devices and formats.
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Looking ahead, Shankar said the next decade will be defined by how effectively media organisations harness AI to deepen their relationship with audiences. He pointed to opportunities in hyper‑local storytelling, multilingual discovery, immersive formats and data‑driven creativity — areas where India’s creative strength and technological ambition can combine to set new global benchmarks.
His address underscored a pivotal moment for the industry: a future in which India stands at the forefront of AI‑powered media transformation, shaping how stories are told and experienced across the world.
