Here & Now 365 supports Earthshot Prize global campaign ahead of Mumbai awards
London-based advertising and media agency Here & Now 365 is supporting a global campaign for The Earthshot Prize, helping showcase environmental innovators across the UK, the US and India ahead of the organisation’s Awards Night in Mumbai next month.
Founded by Prince William in 2020, The Earthshot Prize was built on the belief that “optimism, not despair, is what moves people to act”. Each year, it selects 15 finalists tackling challenges including climate change, pollution, biodiversity loss and waste, with five winners receiving £1 million each to scale their solutions.
For the first time, Earthshot finalists are appearing in television and outdoor advertising across all three markets. The campaign includes placements on the London Underground, Piccadilly Circus and New York’s Times Square, alongside broadcasts on leading Asian TV channels.
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The campaign comes as The Earthshot Prize prepares for its largest celebration to date in Mumbai, a city chosen partly because India is home to more Earthshot finalists than any other country.
The awards night will feature appearances from Sachin Tendulkar, Alia Bhatt, Rami Malek, Shreya Ghoshal, Sonam Kapoor and Simone Ashley, with Karan Johar hosting the event. Sponsored by the Serum Institute of India, the ceremony will stream globally on Prime Video in more than 240 countries and territories and over 40 languages.
