Manish Tiwari recognised as a multicultural marketing champion on IPA iList 2026
Manish Tiwari, founder of agency Here & Now 365, has been named among the IPA iList 2026 – a recognition celebrating 62 leaders driving meaningful diversity, equity and inclusion across the UK advertising industry.
A respected figure in multicultural marketing, Tiwari stands out on this year’s shortlist not only for his long‑running advocacy of inclusive communications but also as one of the few representatives from an independent agency.
Tiwari, who founded Here & Now 365 in 2005, has built the agency into one of the UK’s leading multicultural consultancies, known for campaigns that engage diverse communities and address structural gaps in mainstream advertising. His work has included award‑winning public‑sector initiatives focused on health awareness and community outreach, as well as commercial campaigns rooted in cultural insight.
Reacting to the announcement, Tiwari noted that he is “the only specialist representation with an independent agency on the list,” emphasising the role smaller, entrepreneurial agencies play in shaping a more inclusive industry ecosystem.
The IPA iList, created in partnership with Campaign, has honoured 90 “inclusivity gamechangers” since 2020. This year’s shortlisted candidates will now be interviewed by a judging panel chaired by AMV BBDO Group CEO Xavier Rees, ahead of the final list being revealed at the IPA Talent & Diversity Conference on 28 April.
Related to this
.
Manish Tiwari receives Hammer Award at MEFA 2025
.
According to the IPA, the 2026 shortlist spans disciplines from strategy and planning to production, media, creative and account handling, highlighting individuals who have implemented initiatives that advance intersectional representation and industry-wide inclusivity.
Commenting on the IPA iList 2026, Xavier Rees, Group CEO, AMV BBDO and Chair of the IPA Talent Leadership Group said: “The iList judging experience is unique – the interviews and conversations are a rare blend of personal and professional ideas, experiences and action taken. I’ve been inspired, uplifted and entertained – and I also learnt a lot during the interviews. The conversations we had and stories shared really are a reflection of how our talent wants to be heard, what matters to them and how they are navigating their working lives to align with their personal values and that’s something for leaders to be aware of and to encourage. I also came away thinking about how important it is to for us as an industry to focus on the hiring and experience of entry-level talent.
“As Chair of the IPA Talent Leadership Group, I’d like to thank everyone who entered and congratulate the winners. I am genuinely overwhelmed by the astonishing passion and commitment shown by our winners to drive change and create a better, more inclusive industry for everyone. Delighted for you all and we can’t wait to see what you do next.”
The IPA iList 2026:
▪ Imy Brighty-Potts, Marketing & Content Executive, the7stars
▪ Josh Bullmore, Chief Strategy Officer, Creative Practice, Publicis Groupe UK
▪ Josh Chi, Managing Partner, Head of Media & Strategy, UNITE Omnicom Media
▪ Tori Cleland, Business Lead, BBH
▪ Henrietta Corley, Global Business Lead, AMV BBDO
▪ Sandy Downs, Associate Director & Head of DE&I, VCCP Roar
▪ Amina Folarin, CEO, OLIVER
▪ Tom Ghiden, Managing Director, adam&eve\TBWA
▪ Jordan Golding, Planning Business Director, MG OMD
▪ Trista Grant, Director HR Talent & Leadership, dentsu UK
▪ Kate Higham, Managing Director, Born Social
▪ Stuart Hogg, COO, dentsu UK
▪ Marina Logacheva, Disability Sport Lead, MATTA
▪ Lori Meakin, Planning Partner, adam&eve\TBWA
▪ Zoe Miller, Talent Manager, M+C Saatchi Group
▪ Olushola Olojo, Strategic Planner, CPM UK, Omnicom
▪ Michael Phillips, Head of Communications, Havas Media Network UK
▪ Ellie Reeves, Senior Effectiveness Executive, Talon
▪ Adele Rego, Senior Project Director, Ogilvy Health UK
▪ Charles Reid, Client Managing Director, dentsu UK (Carat)
▪ Veronique Rhys Evans, EMEA Creative Excellence Director, dentsu
▪ Jessica Richardson, Senior Talent Acquisition Business Partner, IPG Mediabrands
▪ Laura Rowe, Managing Partner, Head of Decisions Science, OMD UK
▪ Asad Shaykh, Head of Strategy, Grey London
▪ Martyn Sibley, CEO & Founder, Purple Goat
▪ Fleur Stoppani, Chief Operating Officer UK, Mindshare
▪ Laura Jayne Streets, Head of Biddable Operations, MG OMD
▪ Avelon Thompson, Head of Inclusion & Impact UK, WPP Media
▪ Manish Tiwari, Founder, HERE&NOW365
▪ Larisa Wong, Creative Strategist, Anomaly
