At a grand joint press conference with Robi Axiata Limited held in Dhaka today, ZEE5, the largest global streaming platform for South Asians and beyond, announced its plans to take Bangladeshi entertainment content to global audiences.
Archana Anand, Chief Business Officer, ZEE5 Global shared the platform’s vision of establishing a deep partnership with Bangladesh by working closely with local talent and local production houses and giving them a global platform. The announcement came at the formal launch of the service for Robi and Airtel subscribers in Bangladesh.
ZEE5 shared that it will be launching six projects in Bangla over the next one year. For these projects, it will work with some leading artistes from the local entertainment industry. Besides, it will also organize a talent hunt programme for fresh new faces who will get a chance to work in these shows. This talent hunt will be rolled out in association with Robi Axiata Limited. Details of the talent hunt programme will be shared in due course.
Commenting on the announcement, Amit Goenka, CEO, ZEE International and Z5 Global said, “As we move forward with our global expansion and deepen our presence in key markets, establishing meaningful conversations in these markets will be key. We’re very pleased to be here in Bangladesh to formally announce our partnership with Robi-Airtel and share the various plans we have for this very important market.”
Archana Anand, Chief Business Officer-ZEE5 Global said, “Bangladesh is a hugely important market for us and we are thrilled by the tremendous response we have got already. We have a fabulous Bangla content bouquet especially curated for Bangladesh including Originals across genres, Movies, TV Shows and Live Streaming channels like ZEE Bangla. We’ve also got several initiatives in the pipeline to work with the local talent and production houses here for our shows and closely collaborate with them to showcase all this on our global platform.”
Commenting on the launch of ZEE5 for Robi and Airtel customers, Robi’s Managing Director and CEO, Mahtab Uddin Ahmed said, “We are confident that ZEE5 is going to be an absolute delight for Robi and Airtel customers looking for quality entertainment content. The richness and variety of its content that includes wide ranging Bangla content will surely satisfy our customers’ entertainment appetite. With easy payment process, our customers can sit back and enjoy their favourite shows from ZEE from a variety of digital devices. With the launch of ZEE5 in Bangladesh, we are also very proud to have created an opportunity for the local entertainment industry to collaborate with an international entertainment giant like, ZEE5, for taking our local content to the global audience.”
Also present at the occasion were Moinul Hasan Nobel, the Bangladeshi heartthrob singer from ZEE Bangla’s show, ‘Sa Re Ga Ma Pa’, and Ushasi Ray, the actress who plays the title role in the popular drama serial, ‘Bokul Katha’. Among Bangladeshi celebrities, prominent actor, Chanchal Chowdhury, popular ramp model and actress, Airin Sultana and television presenter, model and actress, Masuma Rahman Nabila were also present at the launch programme.
They shared their excitement on the launch of ZEE5 in Bangladesh and the partnership with Robi and Airtel, and reflected on the immense potential this partnership is set to unleash for the local entertainment industry.
The event saw a special acoustic performance by Nobel. Commenting on this marquee moment for ZEE5, he said, “ZEE and ZEE5 have given many artistes like us a global platform, giving us international exposure and opportunities. With ZEE5 now in Bangladesh, the talent here will also have a great opportunity to showcase their work to audiences across the globe and build up their fan-base internationally.”
Robi’s Chief Commercial Officer, Pradeep Shrivastava and Chief Corporate and Regulatory Officer, Shahed Alam were also present at the programme.