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ZEE TV to extend primetime with ‘Service Wali Bahu’

'Service Wali Bahu' on ZEE TV
‘Service Wali Bahu’ on ZEE TV

ZEE TV will be extending its original offerings in the primetime band with the launch of ‘Service Wali Bahu’ at 18:30.

The show, produced by Village Boy Productions�۪ Rakesh Paswan, is based in the small town of Jamshedpur. It revolves around a career-oriented woman (Payal) who can support her in-laws with a steady income post marriage. She�۪s ambitious and yet has her family values intact. Having broadened her horizons through education and learning and managed to build meaningful career for herself, Payal has a distinct vision about her husband and his family with whom she will spend her entire life with.

It explores an inspiring journey of ummeed, from being a self-driven, super achieving daughter who has always made her parents proud to falling into a trap of a new-age dowry system where her in-laws look to her as a steady source of family income.

���We were constantly developing subjects for the 6.30 pm slot. We were looking for an exciting drama and a concept that can catch the viewers�۪ attention very quickly. While we were developing the concept, we were also meeting a lot of writers and producers. This is when Rakesh narrated to us a one liner, which just clicked for our 6:30 pm slot offering. We did not have to explain anything to the viewers, the title played its own magic,�۝ says ZEE TV programming head Namit Sharma.

Sharma feels that the story is relevant in today�۪s time and allows the channel for a beautiful socially relevant story telling. According to him the USP of the show is that it delivers a message and makes a statement about how a woman can balance work and home both, successfully despite problems.

The makers and the channel started discussing the show almost four-five months back. ���It is a turnaround show for me,�۝ says Sharma.

He further adds that unlike other shows where ZEE works with multiple writers and collates thoughts, which takes a lot of time, in this show the channel has worked with Paswan as the only writer, which was an advantage. ���Rakesh�۪s strength is that he is a writer and his writing comes very naturally. The rest falls into place quickly. Here, we are writing it with a very clear focus about her journey, tribulations etc,�۝ Sharma says.

Paswan, who has worked with the channel before and delivered shows like Afsar Bitiya and Dulhan, believes that the new series questions mindset that looks to exploit a working woman for her ability to learn. ���The differentiated concept of the show and its treatment is aimed at making the audience sit up and question the motivations with which people approach marriage,�۝ says Paswan.

‘Service Wali Bahu’ launches on Monday 23rd February at 18:30 in India. In the UK, live show ‘ZEE Companaion’ is on-air at the moment, so a telecast time is yet to be confirmed.