Aditya V. Bhat takes ‘ANANDAM’ global after star‑studded Mumbai premiere

Aditya V. Bhat, Head of Jio Creative Labs and Founder of Business of Ideas, is steering ‘ANANDAM’ into its next phase after the production premiered to a packed house at Mumbai’s Jio World Convention Centre. The young‑adult song‑and‑dance format brought together artists including Sonu Nigam, Shaan and Usha Uthup, combining immersive storytelling, cinematic visuals and large‑scale live entertainment. The launch drew leading names from entertainment, business and culture, marking one of the most ambitious Gen Z showcases staged this year.

With the premiere completed, ‘ANANDAM’ is now beginning to explore opportunities beyond India. As part of this international push, Aditya will be travelling to London over the coming weeks to connect with leaders across the global entertainment industry. The visit is aimed at opening conversations around collaboration, distribution and creative partnerships, positioning the project for a wider audience as it expands into long‑format entertainment.

Bhat’s broader career spans advertising, branded content, government communication and televised events, with credits including ‘Kiska Brand Bajega’, the PMO’s heritage film ‘Dharohar Bharat Ki’, and major campaigns such as ‘Jio Dhan Dhana Dhan’. His long‑standing focus on mentorship continues alongside his creative work, reflected in his belief that “We need to teach as well as learn from the next generation of marketers.”

As ‘ANANDAM’ moves into global conversations, Bhat’s London outreach marks the beginning of the show’s international journey and signals a new chapter for Jio Creative Labs in youth‑focused entertainment.