ZEE becomes largest Asian TV network in UK after launching four new channels

Azha Khan



ZEE Entertainment Enterprises Limited has become the largest Asian TV network in the UK after launching four new services on the Freeview Connected platform.

With this expansion, the network will see Zest, Zing, ZEE World, and ZEE Punjabi being accessible through Freeview’s extensive platform on channel number 278.

The channels offer a wide array of content, ranging from lifestyle and entertainment to drama and regional programming. With ZEE Zest, viewers can indulge in lifestyle and food shows that explore various culinary delights and travel experiences. Zing brings the latest in music, Bollywood, and youth culture. ZEE World offers a captivating selection of drama series and telenovelas dubbed in English, while ZEE Punjabi caters to the vibrant Punjabi-speaking community with a mix of cultural and entertainment content.

Punit Misra, President Content & International Markets, expressed his enthusiasm for this milestone, saying, “At ZEE Entertainment, we are committed to providing our viewers with the best in entertainment. The launch of our channels on Freeview marks a significant step forward in our mission to reach a wider audience in the UK. We are excited to bring our diverse content to UK viewers and believe that our channels will resonate with the multicultural fabric of this great nation.”

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Ashok Namboodiri, Chief Business Officer, ZEE International Business, shared his thoughts on this expansion, saying, “The UK has always been an important market for ZEE Entertainment, and we are delighted to collaborate with Freeview to offer our channels to a broader audience. This partnership aligns with our vision of making our content accessible to viewers worldwide. We look forward to entertaining and engaging the UK audience with our unique programming.”

Parul Goel, who spearheads ZEE operations in UK/ Europe and is the CFO ZEE Entertainment UK/ Europe, US and Canada, has been pivotal in the success of the broadcaster and now stands firm as the largest Asian TV network in the UK.