Yash Raj Films promotes Hemant Kundnani as Head of Marketing
Yash Raj Films (YRF) has promoted Hemant Kundnani to the position of Head of Marketing.
Previously serving as Senior General Manager, Communications, Kundnani will now oversee the studio’s marketing function and report directly to Akshaye Widhani, Chief Executive Officer, Yash Raj Films.
In his new role, Kundnani will be responsible for driving YRF’s marketing strategy across its film and entertainment businesses as the company continues to expand its presence across India and international markets.
A seasoned marketing and entertainment executive, Kundnani brings over 15 years of experience spanning digital strategy, content marketing, strategic alliances, analytics, partnerships, and communications. He has been associated with YRF for nearly five years and has played a key role in shaping communications for the studio and its diverse portfolio of businesses amid a rapidly evolving media and entertainment landscape.
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Commenting on the appointment, Akshaye Widhani, CEO, Yash Raj Films, said, “Hemant has grown significantly during his time at YRF and has consistently demonstrated a strong understanding of the entertainment business, audiences and the changing marketing landscape. His experience across marketing, digital, analytics, partnerships and communications gives him a valuable and holistic perspective on how entertainment brands are built today. As we continue to grow and evolve our businesses, I am confident that Hemant will bring a strategic, integrated and audience-first approach to our marketing efforts.”
Before joining YRF, Kundnani held leadership roles at The Walt Disney Company, working across Fox Star Studios, Disney Interactive, and UTV, where he built extensive experience in entertainment marketing and digital business strategy.
