UK TV Ratings: Zee Cinema tops Hindi movie channels during Diwali weekend
This Diwali, Zee Cinema recorded the highest audience among Hindi movie channels in the UK, making it one of the most-watched destinations for festive movie viewing during a competitive holiday weekend.
At the centre of the channel’s performance was ‘Pardes’, the Shah Rukh Khan-starrer, which ranked as the highest-rated film across the Hindi movie genre during the period. The film outperformed a range of titles shown across competing channels.
Other channels aired popular Bollywood films including ‘Dhurandhar 2’, ‘Kabhi Khushi Kabhie Gham’, ‘Lagaan’ and ‘Dilwale Dulhania Le Jayenge’, offering viewers a wide range of choices throughout the Diwali celebrations.
The ratings suggest continued audience interest in established Bollywood titles and family-focused storytelling during major cultural occasions. Despite competition from both recent releases and long-standing classics, ‘Pardes’ attracted the largest audience among Hindi movie broadcasts during the period.
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In addition to leading the Hindi movie channel rankings, Zee Cinema delivered two of the strongest-performing movie telecasts of the day.
The performance came during a highly competitive weekend for the genre, with viewers able to choose from a broad selection of titles across multiple channels. The audience figures indicate that Zee Cinema attracted a significant share of festive movie viewing among UK South Asian audiences.
For advertisers and media partners, the results highlight the channel’s ability to deliver audience reach during key cultural events, when television viewing often increases around shared family entertainment.
