&TV to launch ‘Badii Devrani’ in weekday 21:30 slot

'Badii Devrani' on &TV
‘Badii Devrani’ on &TV

With the season end of ‘India Poochega Sabse Shaana Kaun?’ on &TV, the channel has lined up two new fictions in the 21:00 – 22:00 slot.

As revealed last week, the first show will be ‘Dilli Wali Thakur Gurls’ at 21:00, while the second will be ‘Badii Devrani’, which will sit in the 21:30 from – both starts on Monday 30th March in India and next month in the UK.

‘Badii Devrani’ from the house of Shashi Sumeet Productions; original concept & storyline by Beyond Dreams Entertainment Pvt. Ltd, is set against the backdrop of Kolkata is the story of an unusual arranged marriage between an older woman (Reeti) and a younger boy (Vibhor). The story explores the relationship between the two protagonists belonging to families who are bitter enemies due to a dark incident in their past but eventually get married due to a twist of fate. Even the protagonists dislike each other at the time of marriage. Will this marriage survive the hatred between the two families? Will Reeti and Vibhor overcome their differences? Though married to the younger of the two sons of the family why is Reeti called ‘Badii Devrani’?

Talking about the new shows, Mr. Rajesh Iyer, Business Head, &TV said, ���Within 3 weeks, India Poochega Sabse Shaana Kaun has reached out to 32 million viewers in the slot. Being a familiar primetime slot, our endeavor was to offer something equally entertaining and engaging to sustain the interest. Both the shows – Dilli Wali Thakur Gurls at 9.00 pm and Badii Devrani at 9.30 pm promise viewers two versatile family dramas that are a reflection of today�۪s modern day society and how relationships stand the test of time.�۝

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