&TV HD returns to the UK & becomes first Hindi channel to launch on Samsung TV Plus
ZEE Entertainment UK has announced the relaunch of its popular channel, &TV HD on the Samsung TV Plus platform.
With the launch, ZEE Entertainment UK has expanded its reach with its seventh offering. This launch follows the successful introductions of ZEE One in Germany, ZEE World English, and ZEE Magic in France.
&TV HD marks a significant milestone as the first Hindi entertainment channel on Samsung TV Plus in the UK, targeting the 5 million-strong South Asian population in the country.
&TV HD promises to deliver high quality entertainment with most popular shows; ‘Bhabhi ji Ghar Pe Hain’, ‘Atal’, ‘Begusarai’, ‘Tere Bin’, ‘Ghar Ek Mandir’, available with English subtitles. These programmes showcase relatable experiences, emotions, and cultural subtleties, crafting compelling narratives that strike a chord with the sensibilities of the British Asian audience. This foray on a familiar platform is poised to strengthen relationships with the British Asian audiences, fostering even closer connections with India, ensuring a delightful and enthralling viewing experience on Samsung TV Plus.
Stuart Pearson, UK Lead, Content Acquisition at Samsung TV Plus, said, “We are thrilled to introduce &TV to Samsung TV Plus in the UK. This exciting addition brings countless hours of Bollywood-centric content to viewers in the region. Our partnership with ZEE is built on robust fundamentals of audience engagement, and we are delighted to continue this successful collaboration.”
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Ashok Namboodiri, Chief Business Officer – International Business, expressed his excitement, saying, “We are absolutely delighted to announce the launch of our new channel, marking the first Hindi language channel on Samsung TV Plus. This incredible collaboration allows us to bring even more of our engaging and popular content to viewers in the UK. Following the successful launches of three other channels in the UK and Europe, this partnership with Samsung TV Plus is truly remarkable and an exciting milestone for us.”
Samsung TV Plus is Samsung’s own FAST (free ad-supporter streaming TV) service. No subscription, sign-up, additional devices, or credit card are required. It comes pre-installed on Samsung Smart TVs from 2016 to 2024 and can be downloaded from the Google Play and Galaxy Store on Samsung Galaxy devices in select territories.
ZEE Entertainment UK has activated a huge launch with billboard, bus and radio campaigns to push the return of &TV HD.
