ZEE UK pushes out huge marketing campaign for ZEE Cine Awards 2025
The glamour of Bollywood lit up the night at the spectacular 23rd ZEE Cine Awards 2025.
Beyond the red carpet and dazzling performances, the evening was defined by a groundbreaking moment: a brand-new logo and identity, unveiled live during the ceremony and simultaneously across all social media platforms.
The rebranding saw the iconic circular ZEE logo replaced by a sleek, modern ‘Z’ icon, a design reminiscent of the channel’s roots yet infused with a fresh aesthetic. This change reflects ZEE’s renewed commitment to delivering sophisticated, tech-integrated entertainment experiences, with the new brand promise, ‘Yours Truly, Z,’ underscoring its dedication to meaningful storytelling and innovation. With this promise, the network emerges as a companion that reflects every home, every voice, and every lived emotion. A brand that belongs to its audience—because it speaks their language, shares their values, and grows with them.
The transformation was rolled out across all ZEE platforms and social media across the world, engaging audiences with dynamic content that amplified the excitement around the awards and the new brand identity.
The UK edition of the ZEE Cine Awards was proudly sponsored by Watchdog Locksmiths, a leading security solutions provider. Commenting on the sponsorship, Paramjit Bhogal, Director at Watchdog Locksmith, said, “We are thrilled to partner with ZEE TV UK and the ZEE Cine Awards 2025. This partnership reflects our mutual values of excellence and trust. This partnership is another milestone in our journey to create awareness among the UK’s prosperous South Asian community which faces the brunt of maximum break-ins and thefts.” Watchdog Locksmiths provides cutting-edge residential and commercial locksmith services across the UK.
Manish Tiwari, Founder of HereandNow365, leading multicultural marketing agency, said of the occasion. “This wasn’t just a rebrand, but a leap into the belief that the Indian entertainment industry can reinvent itself. ZEE Cine Awards 2025 connected with audiences like never before. Celebrating culture, film, and a refreshed identity in one unforgettable night in a way only ZEE can. We were proud to help facilitate the partnership between Watchdog Locksmiths and ZEE TV, aligning two brands that truly understand trust and community.”
Related to this
.
Kushal Tandon roped in to play new lead in ZEE TV’s ‘Kumkum Bhagya’
.
ZEE TV launches ‘Apnotsav’ to mark the festive season
.
ZEE UK named Media Brand of the Year 2025
.
In Video: BizAsia talks to Priya Thakur from ZEE TV show ‘Vasudha’
Prior to the broadcast, the campaign for the awards was amplified through a comprehensive marketing campaign. The approach went far beyond traditional sponsorships, incorporating on-air anchor mentions (a first in this category), priority placement of TV spots, a high-impact outdoor campaign, and extensive social media marketing – all designed to create cultural momentum and audience excitement.
Parul Goel, Territory Head Europe, ZEE UK, said, “The ZEE Cine Awards 2025 marked a proud moment as we introduced the new ZEE identity to the UK. ‘Yours Truly, Z’ reflects our promise to connect deeply with every home and community. We look forward to growing and innovating alongside our viewers. A huge thanks to Watchdog Locksmiths and HereandNow365 for partnering with us on this momentous occasion.”
The ZEE Cine Awards 2025 broadcast not only showcased the best of Bollywood talent but also marked the beginning of a new era for the channel in the UK and globally. With fresh programming and a revitalized brand identity, ZEE UK is set to continue its legacy as the premier destination for South Asian entertainment.
Under Goel’s leadership, ZEE TV UK has seen a noticeable increase in its share, with its innovative content plans skewed towards UK Asian audiences.
