&TV is set to launch new fiction ‘Half Marriage’ in September, replacing ‘Ek Vivah Aisa Bhi’.
There were high expectations from ‘Ek Vivah Aisa Bhi when it launched in February but somehow failed to strike a chord with viewers. ‘Ek Vivah Aisa Bhi’ will end in mid-September, with ‘Half Marriage’ taking the vacant slot.
‘Ek Vivah Aisa Bhi’ has done well in the UK, with a decent run recently in ratings on the channel. This week, ‘Ek Vivah Aisa Bhi’ was hoping between No.1 and No.2 in &TV UK ratings.