Star Plus UK unveils music video to mark 25 years with ‘Apno Ko Apno Ke’
Star Plus UK has unveiled a new three‑minute music video titled ‘Apno Ko Apno Ke’ to mark the channel’s 25‑year milestone in the UK market. The original track features a montage of talent and moments from shows aired on Star Plus over the past quarter‑century, reflecting the brand’s long‑standing presence in South Asian entertainment.
The video forms part of a wider marketing push accompanying the return of the Star Plus identity to the UK, following the phase‑out of Utsav Plus. The campaign is being positioned as a major brand reset, aimed at re‑establishing the channel’s legacy look and feel across linear and digital platforms.
Parent company JioStar is currently running an extensive promotional blitz for its UK services, ahead of the launch of JioHotstar in the market. Activity includes on‑air branding, outdoor placements and digital outreach designed to strengthen visibility for both the linear portfolio and the upcoming streaming rollout.
Related to this
The music video is expected to serve as a centrepiece for the campaign, reinforcing Star Plus’ heritage of storytelling globally.
