Star Plus to re-introduce afternoon slot with original programming
Star Plus is poised to undergo its most significant programming shake-up in recent years, with the reintroduction of an afternoon broadcast slot featuring original content.
Having previously discontinued its afternoon offering ‘Star Dopahaar’ in 2018, the channel now appears set to intensify competition with rival broadcasters by unveiling a fresh slate of midday programming. The move signals a renewed commitment to diversifying its schedule and reaching broader daytime audiences.
In addition, industry speculation suggests that several primetime shows may be phased out to accommodate new titles, as part of a wider strategic overhaul. This marks the first major transformation for Star Plus since its transition under the JioStar brand, indicating a bold new chapter for the network.
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