Sky in talks to acquire ITV’s television business
ITV has confirmed it is in advanced discussions to sell its media and entertainment division to Sky in a deal reportedly worth £1.6 billion. The proposed sale would encompass ITV’s television channels and its streaming platform ITVX, but notably excludes ITV Studios, the production arm behind hit shows such as ‘Love Island’ and ‘I’m a Celebrity… Get Me Out of Here’.
Sky, which is owned by US media giant Comcast, acquired Rupert Murdoch’s Sky in 2018 and also owns Universal Studios, making it a significant force in the global entertainment industry.
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The move comes amid mounting pressure on traditional broadcasters, with ITV revealing earlier this week that its advertising revenue is expected to fall by 9% in the final quarter of 2025. The television landscape continues to be reshaped by fierce competition from streaming platforms such as Netflix and Disney+, prompting legacy networks to reassess their strategies.
