Prime Video adds Sony LIV as add-on subscription for viewers in India
Prime Video India has announced the launch of Sony LIV as an add-on subscription in India, allowing viewers to access the streaming platform’s entertainment and sports content through the Prime Video service.
The agreement brings Sony LIV’s catalogue of more than 450 movies, 300 shows, live sports and on-demand content to Prime Video customers across mobile, web, Fire TV, smart TVs and other supported devices.
Gaurav Bhasin, Head of AVOD Business and Marketplace at Prime Video India, said: “Our ambition has always been to make Prime Video the ultimate entertainment destination for our customers. With Sony LIV now available as an add-on subscription, we take a significant step forward in that journey.
“Along with our extensive library, customers now have the daily viewing cadence of television and a near-continuous calendar of live sports, from bilateral India cricket to the UEFA Champions League, all on one service. This deepens the breadth and choice of multilingual entertainment we offer, and we are excited about what it means for the millions of entertainment and sports fans across India.”
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Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International at Sony Pictures Networks India, added: “At Sony LIV, we’re always looking for new ways to make our content available to audiences wherever they choose to watch it. Our partnership with Prime Video is an important step in expanding that reach in India.
“It gives viewers another convenient way to discover and access Sony LIV’s diverse content offering. Live sports and our slate of acclaimed Originals remain key to our proposition. Through this association, we look forward to taking the breadth of Sony LIV’s entertainment and sports offering to more viewers across India and the world.”
