Is ZEE TV returning to its original ‘Z’ ident logo?
ZEE TV is set to undergo a brand revamp by reintroducing its iconic ‘Z’ ident in its logo.
In 2017, the channel moved away from the symbolic ‘Z’ for the first time, replacing it with an orange circle as part of its rebranding initiative. This redesign aligned with the tagline “Aaj Likhenge Kal.”
Eight years later, ZEE TV is preparing for another makeover, bringing back the ‘Z’ as the central element of its logo. The updated design will feature a sleek, prominent ‘Z,’ accompanied by the service name in a smaller font beside it.
The new look is expected to launch in February, aligning with the ZEE Cine Awards and ZEE Rishtey Awards, marking a fresh chapter for the iconic broadcaster.
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ZEE TV is yet to confirm the developments.
Keep it with BizAsiaLive.com for more.
