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DNA India goes digital only; axes print publication

Diligent Media Corporation’s Daily News and Analysis has shutdown its print version and gone digital-only, effective from 10th October 2019.

In an advert that was carried in the print version on Thursday, it said, “In this rapidly evolving market, a very thin line remains between print and digital. There’s duplicity in print and digital readership and the trend shows that our readers, especially the younger audience, prefer reading us more on their mobile phones and rather than print. We thank each one of you for the print readership over the past 14 years. The print publication of Mumbai and Ahmedabad editions will cease effective October 10, 2019.”

DNA was promoted by a joint venture between Madhya Pradesh headquartered Dainik Bhaskar and Mumbai’s Essel Group. The joint-venture between the two barons Sudhir Agarwal and Subhash Chandra, had a mission to defeat market leader, Times of India. The publication was unable to compete with the old rival.

Sreekant Khandekar, co-founder and director, afaqs! said, “By 2009, management control passed to Zee; by 2012 Bhaskar began diluting its stake leading to an exit. The last straw was Zee Group’s own pile of debt, which has forced it to cut back on everything that was not core to its business.”