Yash Raj Films International have commissioned Disturb Digital, a full service digital marketing agency, to drive online awareness and online cinema ticket sales for Yash Raj Films forthcoming movie ‘Thugs of Hindostan’ for the UK territory.
The London based agency specialise in using digital to drive awareness, sales and leads for a number of brands across the UK.
With the traditional mediums being challenged and in an attempt to engage with millennials, for the first time ever, Yash Raj Films, have enlisted a UK digital marketing company to help and localise and market their prestigious movies throughout the United Kingdom.
The agency has helped Yash Raj Films earlier to market an array of movies produced by other prestigious brands including Shah Rukh Khan starrer ‘Jab Harry Met Sejal’ (Red Chillies Entertainment) Salman Khan’s ‘Race 3’ (Salman Khan Films) which saw a lift in UK box office sales and household penetration – engaging with over 1 million UK users.
The brands ready to embrace and invest in digital today will be the winners of the near future.
‘We’re in a smartphone generation, user behaviour is changing rapidly, traditional marketing methods are not as effective as they once were. The brands ready to embrace and invest in digital today will be the winners of the near future. We look forward to working with Yash Raj Films, helping them remain a top player and stay at the forefront of the industry.’ -Rick Parmar, CEO of Disturb Digital.
Visit www.disturbdigital.com to learn more.
Yash Raj Films International release ‘Thugs Of Hindostan’ this Diwali, 8th November. Book tickets at www.thugsofhindostan.co.uk.