B4U Network has launched its first General Entertainment Channel (GEC) in the UK today.
B4U Plus made its launch after 10:30 with its lifestyle show ‘India’s Kitchen’. The channel replaced A Plus Europe, which ceased broadcasting in the early hours of today.
Whilst there will be a touch of Bollywood on B4U Plus, the new channel is a move away from B4U Network’s usual channel ethos of non-stop movies and music, instead the channel falls under the GEC category with a strong emphasis on Pakistani drama series.
Identifying the shift of viewing habits, B4U Plus is a female-centric channel focusing on content that is suited to today’s loyal television viewers. Having launched the channel in the middle-east six years ago, B4U Plus has soared and become one of the leading channels in the MENA region. With this success in mind, B4U is excited to see how the channel will be received in the UK.
B4U Plus is available on Sky channel 738 – available as a part of the Sky basic pack, along with other B4U channels – B4U Movies and B4U Music.