Axiom Media Networks to handle Sony Pictures Networks UK advertising
Sony Pictures Networks (SPN), has announced its partnership with Axiom Media Networks (AMN) as an exclusive sales representative in the UK for the sale of ethnic and local on-air inventory of its premium entertainment channels. This partnership will come into effect on 1st February 2024.
SPN is a global television and content network with a robust linear channel portfolio including flagship offering Sony Entertainment Television (Sony TV), the leading general entertainment channel. Other offerings include popular movie channels, Sony Max and Sony Max 2 as well as India’s No. 1 comedy and light entertainment channel, Sony SAB.
SPN brings popular shows like ‘Kaun Banega Crorepati’ (Who Wants to be a Millionaire) with Amitabh Bachchan, ‘Indian Idol’, ‘Jhalak Dikhhla Jaa’ (Dancing with the Stars), ‘Taarak Mehta’ and daily dramas to its large, highly engaged viewing base – as well as Bollywood’s biggest blockbusters and much-loved classic movies.
AMN will offer television advertising and sponsorship opportunities, across the SPN channels’ outstanding content portfolio, to the UK market. Utilising their extensive television experience as respected market leaders in media selling and business development, AMN will seek to develop both high return and sustainable client partnerships through innovative and industry transforming advertising initiatives.
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Jeremy Lawrence, CEO of Axiom Media Group, comments, “We are thrilled to announce our new partnership with Sony Pictures Networks, the inaugural client partners for Axiom Media Networks. The broadcast quality and stature of the Sony Pictures team within the UK market creates the perfect launch for a new locally targeted independent sales house. We look forward to working with media agencies and clients direct, delivering value for all stakeholders, whilst growing our representation partners across the UK and International territories”.
Shalin Patel, SVP Europe Business Head, Sony Pictures Networks, commented, “We are delighted to once again be working with Axiom Media to represent the network for sales. Our channels continue to provide viewers with outstanding content and I’m confident that with this partnership, we can deliver effective and exciting ways for brands to reach our audiences.”
Neeraj Arora, EVP Head of International Business, Sony Pictures Networks commented, “We are pleased to be growing upon our previous relationship with Axiom Media. The shared experiences of both companies are sure to continue offering existing and new brands the best advertising and sponsorship opportunities in the industry”.
