Asian Achievers Awards wins legal battle over rival event with similar name


Asian Business Publications Ltd (ABPL) has announced that its flagship event – the Asian Achievers Awards – has won its court case against British Asian Achievers Awards Ltd (BAAA) at the High Court of Justice in London. In a judgement announced on Thursday 2nd May, the Judge Miss Recorder Amanda Michaels held that there was a substantial risk of confusion amongst attendees and sponsors that the events or their respective organisers were connected, and that the use of the name by BAAA Ltd had caused passing off.

Asian Achievers Awards has been growing from strength to strength over the past 18 years and in the last 6 years has been held at the prestigious Grosvenor House Hotel, Park Lane. It is regrettable that legal action had to be taken to stop the defendants using the name and stop them capitalising on the goodwill built up by the hard-working team at Asian Business Publications Ltd. Costs and damages are still to be assessed by the court.

Mr CB Patel, Chairman of Asian Business Publications said, “The Asian Achievers Awards always has and always will celebrate the success of the British Asian Diaspora in the United Kingdom and, as much as we celebrate their achievements, the awards themselves are now an important institution amongst the Asian community which we will vigorously defend.”

The 19th Asian Achievers Awards will be held on 6th September 2019 at the Grosvenor House Hotel, Park Lane.

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