Amazon Prime Video has announced the launch of Tamil and Telugu User Interfaces (UI), including navigation, browsing and customer support, to offer a more localized entertainment experience on Prime Video app and online. In addition, a large and growing selection of Prime Video’s content can be watched with show descriptions and subtitles in Tamil and Telugu. The introduction of localized user interfaces, including the recently launched Hindi interface, exemplifies Amazon Prime Video’s effort to customize the offering based on needs of their customers. Prime Video already offers large content libraries in six Indian regional languages including Hindi, Tamil, Telugu, Marathi, Bengali and Kannada.
Prime members with a preference for these languages can now discover and enjoy Prime Video’s unmatched, exclusive collection of entertainment in their language of choice. Customers can now watch Prime Original Series like ‘Breathe’, ‘Comicstaan’, the recently launched ‘Mirzapur’, Bollywood blockbusters such as ‘Padmaavat’, ‘Gold’ and ‘Raazi’ with show-titles, show descriptions and dubbing or subtitles in Tamil and Telugu. Moreover, viewers can also enjoy Amazon Global Originals like ‘The Marvelous Mrs. Maisel’ and Tom Clancy’s ‘Jack Ryan’ with dubbing or subtitles in Tamil and Telugu. With this move, customers can now navigate, manage their account information, payments, receive customer support, and enjoy features like add to their watch-list in these local languages.
Talking about the launch, Gaurav Gandhi, Director and Head, Business, Amazon Prime Video India said, “At Amazon Prime Video, we recognize the importance of localizing our service as we continue to grow and expand the Prime customer base across the country. We are delighted to make Prime Video available in Tamil and Telugu User Interfaces, in addition to Hindi UI which we launched recently. A large base of our customers can now have an even more engaging experience by accessing and using Prime Video in the language of their choice. We will continue to build on our localization initiatives, adding more content with Tamil and Telugu subtitles or dubbing, and evolving the service experience for Prime members in India, enabling them to watch their favourite movies and TV shows in the language of their choice.”
With this launch, customers can also enjoy Tamil blockbusters including ‘Kaala’, ‘Ghajinikanth’, ‘Kadaikutty Singham’ and Telugu titles including ‘Goodachari’, ‘U Turn’, ‘NOTA’, with titles and descriptions in Telugu and Tamil respectively.