ZEE TV launches ‘Apnotsav’ – A month long festive celebration
As India enters its most festive season, ZEE TV has announced ‘Apnotsav’, a month-long celebration designed to bring audiences together through stories, laughter, and shared traditions. Coinciding with major festivals including Karwa Chauth, Dhanteras, Diwali, and Bhai Dooj, the initiative reflects the channel’s refreshed brand identity — “Aapka Apna ZEE TV” — and extends its message of connection and belonging across on-air, digital, and on-ground platforms.
For over three decades, ZEE TV has been known for its festive programming, creating events that bring families together. With Apnotsav, the channel aims to make the season more interactive and community-driven, combining entertainment with participation through new content, contests, and outreach initiatives.
The campaign features a mix of special programming, including grand episodes of popular fiction shows, new launches such as ‘Jagadhatri’ — the story of a young woman leading a double life as an undercover agent — and ‘Ideabaaz’, a non-fiction series celebrating innovation and entrepreneurship in modern India. The line-up also includes ZEE Rishton Ka Mela Diwali Special, blockbuster movie premieres, and Maha episodes featuring leading television stars.
To make the celebration more interactive, ZEE TV has introduced an on-air contest where viewers can participate in real-time by answering on-screen questions during their favourite prime-time shows. Daily prizes include SUVs, two-wheelers, gold coins, home appliances, and opportunities to meet popular ZEE TV actors.
Extending the campaign beyond television, ZEE TV will take ‘Apnotsav’ to 70 cities across India through a nationwide outreach initiative. Teams from the network will engage directly with audiences, encouraging participation and offering rewards as part of the festival of togetherness.
Comedian and actor Sunil Grover will serve as the face of the campaign. In the promotional narrative, he revisits his roots as “Sonu” from his Haryana village, capturing the warmth, nostalgia, and sense of belonging that define India’s festive spirit.
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Through ‘Apnotsav’, ZEE TV continues its tradition of combining entertainment with cultural connection, celebrating both the diversity and unity of India’s festive season.
Mangesh Kulkarni, Chief Channel Officer, ZEE TV, said: “At ZEE TV, our storytelling has always celebrated the warmth of relationships and the spirit of togetherness that define Indian families. With ‘Apnotsav’, we’re extending that philosophy beyond the screen, creating a month-long celebration that brings viewers closer to their loved ones through drama, laughter, and shared moments of joy. What makes this initiative truly special is its comprehensive nature with celebrations unfolding on-air, on-ground, and across social media, ensuring that the emotion of apnapan resonates everywhere our audiences are. This festive property is not just about entertainment; it’s about rekindling the bonds that make every festival truly special, while giving back to our viewers who have stayed loyal to us all these years. We’re delighted to offer our audiences and brand partners a platform that unites content, community, and culture into one powerful celebration.”
Kartik Mahadev, Chief Marketing Officer, Content SBU & Marketing, ZEE5, ZEE said, “Television continues to be India’s largest reach medium, entering millions of homes every day and shaping shared moments for families across the country. At ZEE TV, we take pride in our legacy of powerful characters and stories that entertain and become a part of our viewers’ lives. With ‘Apnotsav’, we are extending this legacy into the festive season by combining the magic of storytelling with interactivity across linear and Digital screens and extending our connect on-ground. Sunil Grover, as Sonu, embodies the humour, warmth, and everyday relatability that make our festivals so special. Through this campaign, we wish to celebrate togetherness with our audiences reward their enduring trust and love for ZEE TV.”
Sunil Grover added: “No matter how far life takes you or how bright the spotlight shines, there’s always a part of you that longs for home. I often miss being Sonu, the boy from my village in Haryana, surrounded by family, love, and that real sense of apnapan. With ‘Apnotsav’, I wanted to reconnect with those roots and remind everyone that true celebration isn’t only about grand lights or gifts, it’s also about being together with your loved ones. I’m grateful to be part of this campaign because it brings back that warmth and reminds us that the heart of every festival lies in being with family.”
With ‘Apnotsav’, ZEE TV reaffirms its leadership in curating destination events for Indian television not merely entertaining viewers but transforming festivals into shared national moments of connection and joy.
