ZEE News unveils new look with refreshed branding
ZEE News aims to create clear visuals to deliver a better viewer experience as the broadcaster unveiled its new brand identity.
The new identity consists of a redesigned logo after the findings of a market research. Metrics such as visual appeal earned attention from viewers, comprehension, discovery time, negative/positive emotions, etc were measured.
An official statement from the channel read, “The fresh look & feel, along with modernised approach bring to light the consistent efforts of the brand to redefine the credibility of the news being reported. The latest design update is in line with a more futuristic approach to connect deeply with our viewers and attract new audiences through a better news viewing experience.”
Related to this
.
Rahul Sinha confirmed as Managing Editor of ZEE News
.
.
Rubika Liyaquat set to join News18 India as Consulting Editor
Abhay Ojha, chief business officer, ZEE Media Corporation, said “India has evolved and so have we. As the nation’s oldest and one of the leading news enterprises, Zee News has played a huge role in shaping the minds and hearts of our viewers and our country. In the cluttered News Broadcasting space, Zee News has been constantly enabling a modern brand metaphor that comprises an inclusive and progressive approach. We, at Zee News, continue to be the forerunner in ensuring impactful content consumption, taking into consideration the attention span of viewers spread across the country.”
Anindya Khare, marketing head, ZEE Media Corporation, added, “When it comes to marketing and building strong brand equity, the brand identity of the Zee news network is of paramount importance. We have refreshed our brand identity to keep our audience engaged through a visually appealing new look and strategised communication to ensure a consistent Top of the Mind recall for our channel, with a higher preference ratio.”
