Sourabh Raaj Jain has been confirmed as the new face of ZEE News’ ‘DNA New Avataar’.
The actor, who played Lord Krishna in ‘Mahabharat’, will turn host of the current affairs show. In his current avatar, his engagement will enable in breaking down complex news topics into easily simplified narratives. This approach will further allow viewers to have an in-depth understanding of the implications of news events and their relevance to their lives, encouraging greater civic awareness and engagement.
Emphasizing the brand philosophy and modern approach, Abhay Ojha, CEO, ZEE Media Corporation Limited said, “News credibility is an essential part of journalism as well as a primary element to ensure consistent engagement of target audience. This makes it all the more important to ensure news analyses is presented on a timely basis by individuals who have won the trust of the common man through their incredible work. Sourabh Raaj Jain is one such perfect example and we consider him as the perfect fit for DNA New Avaatar- A common man presenting a common man show.”
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Jain added further, “It is, indeed a great moment of pride to be associated with The DNA. All my apprehensions were cleared once I understood what DNA stands for and how well-researched data reaches the audience. I am blessed to be a host of this magnificent show and look forward to change the perception about the media, by ensuring impactful news narratives and being enabler of change at large.”