Utsav Plus extends fictions to go head-to-head with ‘Bigg Boss 17’ finale
In a clever move to lure viewers to Utsav Plus, the broadcaster has extended the length of most of its primetime shows to battle with the finale of ‘Bigg Boss 17’ on rival, Colors.
Colors will broadcast the ‘Bigg Boss 17’ finale in a marathon seven-hour spectacular between 18:00 and 01:30 in the UK. Meanwhile, Utsav Plus has increased the duration of its shows to compete directly, with its special run starting from 18:30 with ‘Pandya Store’.
The full schedule is as follows:
18:30 Pandya Store (regular)
19:00 Yeh Hai Chahatein (45-minutes)
19:45 Anupamaa (60-minutes)
20:45 Teri Meri Doriyaann (regular)
21:15 Ghum Hai Kisikey Pyaar Meiin (60-minutes)
22:15 Yeh Rishta Kya Kehlata Hai (60-minutes)
23:15 Imlie (60-minutes)
00:15 Jhanak (60-minutes)
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On other broadcasters, ZEE Cinema UK will premiere the blockbuster film ‘Jawan’ twice – 18:00 and 21:00. The latter slot will be used as an ‘extended cut’ version of the film.
